The Practical Tracking Toolkit for Small Business Marketing
DATA-DRIVEN GROWTH STRATEGIES FOR PURPOSE-DRIVEN BRANDS
PART ONE
Google Analytics (GA4)
The Beginner’s Guide to Tracking What Matters
PART TWO
Google Tag Manager
Track Site Behaviors Without Using Code
PART THREE
Looker Studio Dashboards
Build an Interactive CEO-Level Dashboard
What You’ll Learn in This Free Series
The data that matters for small business marketing (and what’s safe to ignore)
How to track your website performance like a strategist
How to set up simple conversion tracking without writing any code
How to transform raw data into insight-rich dashboards that drive decisions
How to make data-informed decisions every month without overwhelm
How to see where your best customers actually come from
Marketing becomes easier when you have clarity.
Clarity comes from data. Data becomes power when you know how to interpret it. If you’re ready to elevate your marketing, steward your influence well, and make informed decisions that actually move your business forward, start the series below and get the toolkit.
A Fun Little Bonus ✨
I put together a 1-hour instrumental playlist on Spotify that will help you focus as you gather and analyze your marketing performance each month.
Work With Me
There are several ways we can work together to accomplish your marketing with intention. Every business is unique, so I offer short term, long term, and project-based services.
-
Pre-scheduled days on the calendar where I work heads down for a full work day to accomplish your marketing and/or design priorities.
Great for:
Content Creation
Market & Competitor Analysis
On-Page SEO Updates
Creating Marketing Performance Dashboards
Holding Brainstorming Sessions with Your Team to Generate New Marketing Ideas
... and more!
-
Select an available week on my calendar and I'll commit 5 consecutive days to intensive, focused work on your marketing and/or design priorities.
Great for:
Building foundational elements into your marketing efforts
Ideating and kickstarting marketing campaigns
Buttoning up processes
Creating content
Mapping out marketing plans
Sprucing up websites
Building simple websites from scratch
... and more!
-
Outsource your marketing and/or design work to a professional. Retainers are an excellent choice for organizations who need ongoing marketing support, but either don’t have enough marketing staff to handle the current workload, or don’t have the budget to hire in-house marketing staff members.
Great for:
Ongoing marketing tasks
Managing campaigns from start to finish
Continuous analysis and tracking of marketing performance
Ongoing website management
Creating and managing content calendars, marketing budgets, and ad campaigns
Longer term support of marketing and strategic growth initiatives
Outsourcing marketing when you don't have the staffing or budget to manage it in-house
... and more!
-
Marketing and/or design work that has a defined start and end date. This is for organizations that just need short term help on a specific project or campaign.
Great for:
Building new websites
Creating marketing collateral (booklets, brochures, lead magnets, business cards, etc.)
Designing a new brand package
Redesigning an existing website
Developing a marketing plan that you can execute on your own
Auditing your SEO to identify issues and make necessary fixes
Creating and implementing an email drip campaign
... and more!
More Marketing Gold
