The Practical Tracking Toolkit for Small Business Marketing
Data-driven growth strategies for purpose-driven brands
PART ONE
Google Analytics
The Beginner’s Guide to Tracking What Matters
PART TWO
Google Tag Manager
Track Site Behaviors Without Using Code
PART THREE
Looker Studio
Build an Interactive CEO-Level Dashboard
What You’ll Learn in This Free Series
The data that matters for small business marketing (and what’s safe to ignore)
How to track your website performance like a strategist
How to set up simple conversion tracking without writing any code
How to transform raw data into insight-rich dashboards that drive decisions
How to make data-informed decisions every month without overwhelm
How to see where your best customers actually come from
Marketing becomes easier when you have clarity.
Clarity comes from data. Data becomes power when you know how to interpret it. If you’re ready to elevate your marketing, steward your influence well, and make informed decisions that actually move your business forward, start the series below and get the toolkit.
A Fun Little Bonus
I put together a 1-hour instrumental playlist on Spotify that will help you focus as you gather and analyze your marketing performance each month.
Work With Me
There are several ways we can work together to accomplish your marketing with intention. Every business is unique, so I offer short term, long term, and project-based services.
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A defined start, a defined finish, and a deliverable (or sprint of several deliverables) built to outlast the invoice. If you need something solved — not managed or maintained continually — this is your lane.
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For businesses that need continual support, you get a marketing mind in the room month over month, at whatever altitude your team needs.
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Fully custom options for Squarespace website design and/or brand designs give you visual and online presence to match your expertise. I can build from the ground up, or refresh what you already have!
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The project's finished, but marketing isn't a "set it and forget it" discipline. I offer ways to keep me close to your work so your marketing doesn’t fall by the wayside.
More Marketing Gold
