Marketing Retainers
MONTHLY & ANNUAL OPTIONS
Outsource your marketing or design work to a professional with 20+ years of experience. I serve small business owners and sole proprietors with freelance marketing and design through monthly or annual retainers.
How It Works
Marketing Retainers are an excellent choice for organizations who need ongoing marketing support, but either don’t have enough marketing staff to handle the current workload, or don’t have the budget to hire in-house marketing staff members.
When you hire me on retainer, you’ll benefit from over 20 years of marketing and design experience, spanning from management and leadership to individual contributions. I’ve worked alone and on teams, for corporations and small businesses. I focus on excellence and efficiency, so you get incredible value and have confidence in my work. Rest assured, you’ll be in capable hands.
Marketing Retainers Include:
An initial 30 minute discovery call to discuss needs and priorities
5-10 hours per week of ongoing (remote) marketing support, starting with a commitment of at least 3 months
Access to me via email, text, and for meetings throughout the retainer
Dedicated time toward your marketing priorities, which can also be done in collaboration with your team
All priorities clearly communicated between all necessary parties
All work managed in Asana (or your preferred, similar tool) and visible to you at all times
All files, links, and final deliverables agreed upon during planning sent via Dropbox and ultimately owned by you
01
Free Consultation
to find out if it’s a good fit
02
Planning
& Prep
to align priorities + grant account access
03
Ongoing Marketing
Support
5-10 hours per week for at least 3 months to get your ongoing marketing work accomplished
04
Wrap
Up
to debrief how it went and make last minute tweaks
Get your marketing work done with excellence by a professional.
Who a Marketing Retainer is For
If you find yourself struggling with any of the following, a marketing retainer is for you.
You have ongoing marketing work but your team can’t get it all done
You know you need help with marketing, but don’t know where to begin or don’t have the skillset to manage it well
You have big marketing goals and need an expert to lead you in the right direction
You simply don’t want to have marketing work on your own plate
You need a fresh perspective and innovative ideas to propel your business forward
You don’t have the budget to hire an in-house marketing team
You want marketing to be done well and with consistency… someone to have a focus on it and track results
You only need marketing support during certain parts of the year or for major projects that come and go
You need someone with specialized marketing skills to help you accomplish your goals
You just need temporary marketing support
Marketing Retainer Pricing
Monthly prices are listed below and subject to change at any time. Must commit to at least 3 months to get started.
$1,800 / mo
for 20 hours per month
(or 5 hours per week)
$3,600 / mo
for 40 hours per month
(or 10 hours per week)
I offer discounts for Ministries and Nonprofits! Please contact me for more information.
What can we tackle in 5-10 hours per week?
Every business is different, but here’s a peek at what’s possible with focused time and smart priorities.
5 hours / week
Perfect for consistent, foundational marketing support, without the overwhelm.
Plan and manage 1–2 monthly email campaigns
Create social graphics and captions for 1–2 platforms
Refresh a handful of website pages (content, layout, SEO)
Quarterly marketing strategy sessions
Light reporting and analytics tracking
Small design projects (flyers, postcards, digital collateral)
10 hours / week
Ideal if you’re launching something new, growing fast, or want a true marketing partner on call.
Everything from 5 hrs/wk, plus:
Weekly email marketing and social content creation
Ongoing SEO strategy + page optimization
Full campaign development (strategy, design, copy, execution)
Website updates and content refreshes
Monthly performance reporting with insights and next steps
Design of multi-page materials (slide decks, eBooks, service guides)
Need something different?
We can tailor the hours to fit your exact needs.
Examples of Work
Frequently Asked Questions
-
A marketing retainer is an ongoing agreement between your business and me where I provide a set range of services for a fixed monthly (or annual) fee.
-
Typically, your business and I would agree on a scope of work and a monthly fee. I will then provide the agreed-upon services each month, with ensuring that we review and adjust the scope as needed over time. I often have monthly or bi-monthly check-ins with my retainer clients to make sure we're on the same page with the work that needs to be done.
I work very well independently, so you would not need to be involved in the day-to-day, but rather get regular updates on progress and performance.
-
Services can vary widely but often include content creation, social media management, email marketing, SEO, advertising, website maintenance, strategy development, and analytics/reporting.
-
Benefits of a marketing retainer include consistent expertise, long-term strategy development, cost efficiency, priority access, flexibility, deep understanding of the business, and streamlined processes.
A longer term benefit is measured success of marketing performance over time, such as tracking steady growth in sales, website traffic, or customer engagement.
-
If your business needs ongoing marketing support, wants to build a long-term relationship with a marketer, and prefers predictable monthly costs, a retainer could be a good fit!
-
Yes! Retainers are very flexible, so we can make changes to the commitment based on changing business needs, goals, budget, and my availability.
It is not uncommon to change from 5 hours/week to 10 hours/week for a month or so when priorities shift.
-
Agreements really do vary, depending on your specific needs, but I commonly set retainers for 3-6 months, with options for renewal. This duration allows for more substantial progress. I've also worked with companies that commit to a full year!
All Services
You have options! Short term, long term, and project-based services are all effective ways to get marketing done with purpose.
-
Pre-scheduled days on the calendar where I work heads down for a full work day to accomplish your marketing and/or design priorities.
Great for:
Content Creation
Market & Competitor Analysis
On-Page SEO Updates
Creating Marketing Performance Dashboards
Holding Brainstorming Sessions with Your Team to Generate New Marketing Ideas
... and more!
-
Select an available week on my calendar and I'll commit 5 consecutive days to intensive, focused work on your marketing and/or design priorities.
Great for:
Building foundational elements into your marketing efforts
Ideating and kickstarting marketing campaigns
Buttoning up processes
Creating content
Mapping out marketing plans
Sprucing up websites
Building simple websites from scratch
... and more!
-
Outsource your marketing and/or design work to a professional. Retainers are an excellent choice for organizations who need ongoing marketing support, but either don’t have enough marketing staff to handle the current workload, or don’t have the budget to hire in-house marketing staff members.
Great for:
Ongoing marketing tasks
Managing campaigns from start to finish
Continuous analysis and tracking of marketing performance
Ongoing website management
Creating and managing content calendars, marketing budgets, and ad campaigns
Longer term support of marketing and strategic growth initiatives
Outsourcing marketing when you don't have the staffing or budget to manage it in-house
... and more!
-
Marketing and/or design work that has a defined start and end date. This is for organizations that just need short term help on a specific project or campaign.
Great for:
Building new websites
Creating marketing collateral (booklets, brochures, lead magnets, business cards, etc.)
Designing a new brand package
Redesigning an existing website
Developing a marketing plan that you can execute on your own
Auditing your SEO to identify issues and make necessary fixes
Creating and implementing an email drip campaign
... and more!