Marketing Crash Course Library
Quick and painless lessons to improve your marketing & design IQ.
SEO, AEO, and GEO: What Small Businesses Need to Know About the Future of Search
What’s the difference between SEO, AEO, and GEO? SEO helps your business rank on search engines like Google. AEO gets your content featured as direct answers in AI and voice searches. GEO ensures your brand appears in AI-generated summaries and recommendations. Together, they future-proof your visibility across every kind of search. Here’s what you need to know (and do) about it.
How to Build Brand Awareness Without Relying on Social Media
Small businesses can grow visibility without relying on social media by showing up in their local community, forming partnerships with complementary businesses, building and engaging an email list, pursuing PR opportunities like podcasts or media features, activating word-of-mouth through referrals, and optimizing their website to attract and convert visitors. These strategies are timeless, practical, and put business owners back in control of their marketing.
Owned, Earned, & Paid Media
Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.
Choosing The Right Marketing Channels For Your Audience
Crash Course on Marketing Channels. How do you choose the right one for your audience? This is a quick and easy lesson on Marketing Channels 101.
A Freelancer’s Journey
