Marketing Crash Course Library

Quick and painless lessons to improve your marketing & design IQ.

Lisa Oates 4/18/24 Lisa Oates 4/18/24

Owned, Earned, & Paid Media

Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.

Lisa Oates 3/6/24 Lisa Oates 3/6/24

Choosing The Right Marketing Channels For Your Audience

Crash Course on Marketing Channels. How do you choose the right one for your audience? This is a quick and easy lesson on Marketing Channels 101.

Lisa Oates 8/28/23 Lisa Oates 8/28/23

How to Create an Editorial Calendar

Crash Course on Editorial Calendars. What are they and how do you create one? This is a quick and easy lesson on Editorial Calendars 101.

Lisa Oates 6/1/23 Lisa Oates 6/1/23

The Marketing Funnel

Crash Course on the Marketing Funnel. What is the marketing funnel and how does it work with a marketing strategy? This is a quick and easy lesson on the Marketing Funnel 101.

Lisa Oates 3/11/19 Lisa Oates 3/11/19

What is Marketing?

Crash Course on Marketing. What is marketing and why does it matter? This is a quick and easy lesson on Marketing 101.

Access More Free Resources

Tools For Your Business

A Freelancer’s Journey

Content planning doesn’t have to take forever. 😰

I think the difference between a solid content calendar and a lame one is the intentionality put into it. Intentionality means thoughtfulness and care, not necessarily time.

Here's how I do it

How many people in your ideal audience know about your business? 🤨

Fall is coming, which means now is the time to boost visibility so your Q4 performs the best that it can.

👻 Spoiler alert: The businesses that win in Q4 aren’t the ones with

🎵 AUTUMNAL PLAYLIST 🎵

I'm reviving a playlist I made last year because (1) I'm loving this chilly week and willing fall to arrive, and (2) it really is just so good. I listened to this over the weekend while painting my bedroom and it was perfecti