Marketing Field Guides

Quick and painless lessons from an expert in the field to improve your marketing & design IQ.

Lisa Oates 4/18/24 Lisa Oates 4/18/24

Owned, Earned, & Paid Media

Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.

Lisa Oates 3/6/24 Lisa Oates 3/6/24

Choosing The Right Marketing Channels For Your Audience

Crash Course on Marketing Channels. How do you choose the right one for your audience? This is a quick and easy lesson on Marketing Channels 101.

Lisa Oates 8/28/23 Lisa Oates 8/28/23

How to Create an Editorial Calendar

Crash Course on Editorial Calendars. What are they and how do you create one? This is a quick and easy lesson on Editorial Calendars 101.

Lisa Oates 6/1/23 Lisa Oates 6/1/23

The Marketing Funnel

Crash Course on the Marketing Funnel. What is the marketing funnel and how does it work with a marketing strategy? This is a quick and easy lesson on the Marketing Funnel 101.

Lisa Oates 3/11/19 Lisa Oates 3/11/19

What is Marketing?

Crash Course on Marketing. What is marketing and why does it matter? This is a quick and easy lesson on Marketing 101.

Access More Free Resources

Tools For Your Business

A Freelancer’s Journey

Marketing teams are abuzz. 🐝

The new year has begun! It's ripe with opportunity! But how will we do it all this year?!

Instead of doing EVERYTHING, slow down. Let's think about the year calmly, with intention.

There is a better way to plan your y

I remember the moment I realized all the marketing I was doing was wrong.

I was managing a marketing team of smart people. We were posting regularly. We were creating content. We were “showing up.” And yet… results were flat. It w

✨ 2025 ✨

Am I too late to the game in posting a recap? 🫣

It’s been a wild end-of-year with new projects, new clients, and a cool volunteer opportunity. So I took a holiday break and am just now back in my spinny office chair catching up.

2

I had the honor of visiting my son's class this morning to talk about promo videos! 🎬

These bright middle schoolers are creating promotional videos to encourage people to visit their newly innovated planets. This project is so cool because it invol

I've been living in a remodel of our 150-year-old house since May. Yes, May. Yes, that was six months ago. And yes, I'm still surviving.

But it's not all bad, because it makes me grateful for more of the little things of life + I get to dream and be