Marketing Crash Course Library

Quick and painless lessons to improve your marketing & design IQ.

Lisa Oates 4/18/24 Lisa Oates 4/18/24

Owned, Earned, & Paid Media

Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.

Lisa Oates 3/6/24 Lisa Oates 3/6/24

Choosing The Right Marketing Channels For Your Audience

Crash Course on Marketing Channels. How do you choose the right one for your audience? This is a quick and easy lesson on Marketing Channels 101.

Lisa Oates 8/28/23 Lisa Oates 8/28/23

How to Create an Editorial Calendar

Crash Course on Editorial Calendars. What are they and how do you create one? This is a quick and easy lesson on Editorial Calendars 101.

Lisa Oates 6/1/23 Lisa Oates 6/1/23

The Marketing Funnel

Crash Course on the Marketing Funnel. What is the marketing funnel and how does it work with a marketing strategy? This is a quick and easy lesson on the Marketing Funnel 101.

Lisa Oates 3/11/19 Lisa Oates 3/11/19

What is Marketing?

Crash Course on Marketing. What is marketing and why does it matter? This is a quick and easy lesson on Marketing 101.

Access More Free Resources

Tools For Your Business

A Freelancer’s Journey

Happy Fri-yay! Not to bring down the good vibes and talk about pain points, but it's time for a little truth-telling: even the most mission-minded brands hit marketing roadblocks.

Purpose-driven small businesses often struggle with the same challeng

Ever wonder why your marketing analytics don’t tell the full story? 👀

The truth is, they can’t. Because most of your customer’s journey happens in the dark funnel. ▼ It's the invisible space where trust and influence are built lon

Ever feel like your marketing is all over the place?
One month you’re on top of it. The next… not so much. 😅

That’s where a marketing retainer comes in.
It’s not “extra help” — it’s consistent, full-

I know you understand that the world is changing at lightning speed. Have you also noticed that the way people search has changed?

More and more, people are relying on voice assistants (like asking Siri), the results displayed at the top of Google (

The most common conversation in my world is about the marketing funnel.

When you are able to shift your mindset from individual, unrelated marketing tactics to how all of your marketing can work together to achieve the goal of moving people from an