The Brand Edit
A refresh for your brand design.You know who you are and who you're for — that part's solid.
But somewhere between year one and now, the logo started looking dated, the palette stopped feeling like you, and the fonts across your platforms are having an identity crisis of their own.
The Brand Edit gives you two options — light or full — and is a focused visual refresh.
The light version gives you a refined logo and full suite of alternates, an updated palette, a stunning typography system, and a mini brand guide to keep it all in line going forward.
The full version gives you everything mentioned above, plus a full rewrite of your messaging, such as tagline, value propositions, headline bank, voice, and tone.
Depending on which version you select, I’ll immerse myself in revitalizing your existing brand identity for 4-8 weeks. In the end, you’ll have an intentionally designed brand that you will be excited to share with the world.
Let your brand identity catch back up to your business. She just needs a little sprucing up!
What you’llwalk away with
Refined logo and a suite of complimentary alternates.
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A thoughtfully selected color palette and typography system.
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Basic brand graphics, such as patterns, icons, and/or textures.
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Brand guidelines delivered in a usable format to fit your needs.
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Messaging overhaul, including tagline, headlines, value proposition, and voice. (This is for the full version only.)
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Why this is the right choice.
Your visuals and voice get the attention they deserve, so your brand doesn’t get lost in a sea of competitors. You get a thoughtful redesign that is distinctly different. Your business can look and sound like the same business everywhere it shows up; therefore, your customers won’t be confused.
The Brand Edit
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Total Investment: $2,800+ (light) or $5,000+ (full)
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Delivered in 4-8 weeks
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The Brand Edit • Total Investment: $2,800+ (light) or $5,000+ (full) • Delivered in 4-8 weeks •
You in?
Common Questions About The Brad Edit
Light ($2,800, four to five weeks) refreshes the visual layer only with a refined logo and alternates, updated color palette, typography system, basic brand graphics, and a mini brand guide. Full ($5,000, six to eight weeks) includes everything in Light plus a complete messaging rewrite: tagline refinement, value propositions, voice and tone notes, a full brand guide, and 30 days of post-launch support.
What's the difference between Brand Edit Light and Brand Edit Full?
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If your messaging and positioning already work and only the visuals feel dated, Light is enough. If your voice needs work too — and for most established businesses it does, even when they don't realize it until mid-project — Full covers both at once so the brand looks and sounds like the same business everywhere.
How do I know if I need Light or Full?
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Light does not — it assumes your positioning already works. Full does: a messaging review and rewrite, tagline refinement, and voice and tone notes your team can use everywhere are all part of that tier.
Does either Brand Edit tier include copywriting?
3
Both Brand Edit tiers refresh an existing brand you already have a point of view on. The Brand Build starts from zero with a discovery and positioning session for businesses that never had a real brand strategy to begin with — logo, colors, and messaging built up from the ground.
How is a Brand Edit different from The Brand Build?
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No website build is included at either tier. Brand Edit is design and messaging work scoped separately from any web project. If you need a new site too, that's booked as a separate Web Build engagement.