The Brand Build
Full brand design from the ground up.You've been in business long enough that you should have a real brand by now, but you don't.
Maybe your logo is a placeholder, the colors are borrowed, and the messaging is a patchwork of things that made sense at different moments.
The Brand Build starts with discovery and positioning (because a logo without a point of view is just a shape), then develops the full visual system and voice alongside it.
Everything is delivered in a complete brand guide you can hand to any designer, writer, or vendor and have them get it right the first time.
You get an entire brand design and visual system built from scratch — everything a full brand system should include. When it’s finished, you also get 30 days of personal support to get the new system in place.
You're so close to sharing a fully custom brand design with your customers!
What you’llwalk away with
A real positioning foundation — who you are and who you're for.
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A full logo system, in every format you'll need, plus a complete color and typography system
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Brand voice notes that translate your positioning into language.
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A brand guide you can hand to any designer, writer, or vendor.
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30 days of support after delivery.
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Why invest in a custom brand design?A DIY logo or a $200 Fiverr gig might look fine for six months and get the job done for now. But it won’t hold up in a website redesign, a rebrand-adjacent hire, or a competitor moving into your space… because what that actually gets you is a quick turnaround with no thought toward who you are while selecting fonts.
Here, you’re not paying for design time. You’re paying for 20+ years of marketing strategy behind every visual decision, so the brand you build now is still the right one for years to come.
Why this is the right choice.
A logo without a point of view is just a shape. This starts with who you actually are, then builds the visuals and voice to match, so everything that comes after (your website, business cards, the next hire's onboarding deck) gets it right the first time.
The Brand Build
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Contact for Personalized Quote
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Timeline Dependent on Scope
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The Brand Build • Contact for Personalized Quote • Timeline Dependent on Scope •
You in?
Common Questions About The Brand Build
A full positioning foundation, a complete logo system in every format you'll need, color and typography systems, brand voice notes, and a brand guide that ties it all together — the kind you can hand to any designer, writer, or vendor and know they'll get it right the first time. Then you get 30 days of my personal support to help you put it all into place.
What’s included in The Brand Build?
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The process of designing a new brand takes about 8-10 weeks, start to finish. That includes discovery and positioning up front, because a logo without a point of view is just a shape. The visuals and voice get built to match who you really are, not the other way around.
How long does the process take?
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The Brand Build starts at $7,500. It’s a full ground-up build, not a refresh. The pricing reflects the depth of strategy work happening before a single design element gets drafted.
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What’s the investment?
This works for both! The process will be easier if your business is established because your “why” and values are likely in place, so the strategy portion goes smoothly. But a brand built from the ground up can be for any business that is ready for a new, meaningfully designed look and feel.
Is this for a brand new business, or can it work if I’ve been operating for a while?
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You’re not handed a folder and left to figure it out. You get 30 days of my personal support to get the new system in place, rolling it out across your website, materials, and anywhere else your brand shows up.
What happens after the brand guide is delivered?
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Marketing
with Purpose.
Good marketing, like good coffee, can’t be rushed. It’s brewed with intention, not urgency. Explore the services built to help your business grow at a pace that is sustainable.