Marketing Campaign Manager

Book Marketing Launch

When I worked as the Marketing Manager for WinShape Teams, our directors co-authored a book titled Team Work and worked with a publisher to release it on Amazon and other book retailers. This was the first time our organization had ever published a book, and the first time I had ever done an official product launch. Most of my experience was in marketing services, so getting a tangible product out into the world was invigorating and such a fun project!

I met with several people who had successfully published books before and learned about best practices, what is worth the time and effort in a book release, and all about timelines. Once my research was complete, I mapped out a solid marketing campaign and tracked everything in an Asana project.

The plan included efforts for social campaigns, email marketing, additional resources as gated content, a video series, book trailer video, collateral, speaking engagements (breakouts, podcast interviews, etc.), and much more.

I collaborated with a large team of key stakeholders to pull it off, including photographers, designers, authors, public relations specialists, editors, accountants, the publisher, and more. The book released in December 2020.