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Marketing Field Guides

Quick and painless lessons from an expert in the field to improve your marketing & design IQ.

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A Freelancer’s Journey

I love brand design. ✨ A whole design system comes together and lasts for years to come. It gets integrated into every part of the business so beautifully! But I often see marketers get paralyzed or stuck with the use of their brand elements. Like
Google rolled out what it's calling the biggest redesign of search in 25+ years, and the marketing internet immediately did what the marketing internet always does — set its hair on fire and started selling a fix. 🤦‍♀️ Please don't panic.
Google just redesigned search in a way it hasn't in over 25 years. For reference, I was still a teenager, the internet was still new, and social media and smart phones didn’t exist yet… 25 years is a long time ago. AI Mode now synthes
Before you book the designer, read this first. 👀 A brand refresh takes three phases of hard work. 1️⃣ Before a refresh, your brand feels like a costume you've outgrown. The colors are fine. The logo is fine. But every time you hand someone your ca
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