Marketing Crash Course Library

Quick and painless lessons to improve your marketing & design IQ.

What You Don’t See in Marketing: Understanding the Dark Funnel
Lisa Oates Lisa Oates

What You Don’t See in Marketing: Understanding the Dark Funnel

The dark funnel refers to the unseen parts of your customer’s journey that analytics can’t track. For small businesses, understanding the dark funnel means focusing less on vanity metrics and more on authentic connections, trust-building content, and consistent visibility across multiple touch points.

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