Marketing Crash Course Library

Quick and painless lessons to improve your marketing & design IQ.

How Much Data Are You Really Giving Away Online?
Lisa Oates Lisa Oates

How Much Data Are You Really Giving Away Online?

You give away more data online than you realize… cookies and pixels, social media behavior, and “quick login” permissions. This blog explains what companies collect, how tracking actually works, and how small businesses can protect themselves and their customers while still using data ethically in their marketing.

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A Freelancer’s Journey

Every month, I give myself one quiet hour to look under the hood of my marketing. Just me, a fancy coffee, and my dashboards. ☕️ I review what’s working, what’s flopping, and where the real gains are coming from. This monthly rhythm ch
If you only plan your marketing a year out… you’re already behind. 👀 The next edition of The Marketing Minute is all about planning 3–5 years ahead using signals that are happening right now. Tiny shifts → become big trends
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This is your friendly reminder that “posting more” isn’t a strategy. That's more like a never-ending death spiral. 🫠 You know, 2026 is just around the corner, and now is the perfect time to right the ship. You can get a solid mar
Happy Fri-yay! Not to bring down the good vibes and talk about pain points, but it's time for a little truth-telling: even the most mission-minded brands hit marketing roadblocks. Purpose-driven small businesses often struggle with the same challeng
Gold Squiggle - Northwest Creative
Purple Squiggle - Northwest Creative