The Handoff
Onboarding and coaching for your new in-house marketer.When you need someone to teach your marketing coordinator so they can manage it on their own, or when you’re hiring your first marketing team member, I will help you transition smoothly and get them onboarded.
Hiring is a big step, and it’s a lot to ask someone new to inherit a plan they didn’t build (or not hand them a plan at all).
I onboard your new hire, hand over a working plan they understand, and coach them monthly until they’re steady on their feet.
They grow, your marketing keeps its momentum, and nobody starts over from zero.
Transitions can be brutal. Hire a marketer to support your next marketing team member.Onboarding support for your next marketing hire, including a working plan and coaching until they’re steady on their feet.
What you’llwalk away with
An onboarding plan and playbook for your new marketer
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A 12-month marketing plan they can own and execute
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Two coaching calls a month with your marketer
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A monthly review of their work and results, with feedback
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Async support between calls for quick questions
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Optional:
I can help shape the job description and interview questions before you hire.
How It Works
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01
PREPARE
Before your hire starts, I build the playbook and the plan.
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02
ONBOARD
I walk your new marketer through the strategy, the tools, and the why behind it all.
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03
COACH
We meet twice a month while they put the plan to work.
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04
GRADUATE
When they’re confident, we wrap up with a “graduation” session and a clear list of next steps.
Why this is the right choice.
This is for you if you’re hiring (or just hired) your first in-house marketer or are experiencing some sort of transition (like hiring new vendors) and need someone to manage the change in your marketing department.
The Handoff
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Total Investment: $2,500/month
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Minimum 3-Month Commitment
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The Handoff • Total Investment: $2,500/month • Minimum 3-Month Commitment •
You in?
Common Questions About The Handoff
Will you recruit or hire for us?
1
I don’t recruit, but I’m happy to help shape the job description and interview questions, and even sit in on interviews and give you my feedback, so you hire for the work your marketing needs.
Then we lean less on coaching and more on strategy. I’ll make sure they understand the plan, the history, and the why behind it, and we’ll adjust the rhythm to fit them.
What if our new hire is already experienced?
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Three months is the minimum. After that, we decide together, month by month, based on how confident your marketer feels.
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How long does it take?
Your new marketer. You or their manager are welcome on one call a month, so everyone stays aligned on goals and progress.
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Who joins the coaching calls?
Marketing
with Purpose.
Good marketing, like good coffee, can’t be rushed. It’s brewed with intention, not urgency. Explore the services built to help your business grow at a pace that is sustainable.