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The Brand Edit

A refresh for your brand design.

You know who you are and who you're for — that part's solid.

But somewhere between year one and now, the logo started looking dated, the palette stopped feeling like you, and the fonts across your platforms are having an identity crisis of their own.

The Brand Edit gives you two options — light or full — and is a focused visual refresh.

The light version gives you a refined logo and full suite of alternates, an updated palette, a stunning typography system, and a mini brand guide to keep it all in line going forward.

The full version gives you everything mentioned above, plus a full rewrite of your messaging, such as tagline, value propositions, headline bank, voice, and tone.

Depending on which version you select, I’ll immerse myself in revitalizing your existing brand identity for 4-8 weeks. In the end, you’ll have an intentionally designed brand that you will be excited to share with the world.

Let your brand identity catch back up to your business. She just needs a little sprucing up!
What you’ll
walk away with

Refined logo and a suite of complimentary alternates.

01

A thoughtfully selected color palette and typography system.

02

Basic brand graphics, such as patterns, icons, and/or textures.

03

Brand guidelines delivered in a usable format to fit your needs.

04

Messaging overhaul, including tagline, headlines, value proposition, and voice. (This is for the full version only.)

05

Why this is the right choice.

Your visuals and voice get the attention they deserve, so your brand doesn’t get lost in a sea of competitors. You get a thoughtful redesign that is distinctly different. Your business can look and sound like the same business everywhere it shows up; therefore, your customers won’t be confused.


The Brand Edit

Total Investment: $2,800+ (light) or $5,000+ (full)

Delivered in 4-8 weeks

The Brand Edit • Total Investment: $2,800+ (light) or $5,000+ (full) • Delivered in 4-8 weeks •


overhead shot of desk with graphic design resources
overhead shot of desk with graphic design resources
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The Long Game

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The Brand Build