Marketing Budget Planning Tool

Budget Planning Tool

What should you actually spend on marketing?

Answer a few questions about your business and get a realistic budget range, broken down by channel — based on your revenue, stage, and business model.

Gross Revenue

Total revenue before expenses (not net/take-home) — this is the number marketing budget guidelines are based on.

Per

Business Stage

New/Launching: 0–2 years in, still building brand awareness. Growing: steady customer base, actively expanding reach. Established: mature brand with strong existing recognition and repeat customers.

Business Model

Channel Mix

Select the channels you're currently using or considering.

Customer Acquisition Cost

What you spend, on average, to gain one new customer. Quick calc: total marketing & sales spend ÷ number of new customers gained in that same period.

Customer Lifetime Value

The average total revenue one customer generates over their whole relationship with you. Quick calc: average purchase value × purchases per year × average years as a customer.

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of revenue recommended for marketing

Monthly Budget

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Annual Budget

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Suggested Allocation

This tool is for informational purposes only and does not constitute financial advice. I am not a licensed financial advisor — please consult a qualified professional for guidance specific to your business.