Marketing Field Guides
Quick and painless lessons from an expert in the field to improve your marketing & design IQ.
How Google Search is Changing & What Marketers Need to Do in the Next 90 Days
How is Google search changing in 2026?
Google search is changing because of AI Overviews and AI Mode, a redesigned experience that synthesizes answers directly on the results page rather than returning a list of links. To stay visible, marketers should structure content to lead with direct answers, build brand presence across the web through mentions and earned media, and focus on genuine expertise over keyword-optimized content. Ranking on page one still matters, but it no longer guarantees your content will appear in the AI-generated answer your audience sees.
SEO, AEO, and GEO: What Small Businesses Need to Know About the Future of Search
What’s the difference between SEO, AEO, and GEO? SEO helps your business rank on search engines like Google. AEO gets your content featured as direct answers in AI and voice searches. GEO ensures your brand appears in AI-generated summaries and recommendations. Together, they future-proof your visibility across every kind of search. Here’s what you need to know (and do) about it.
A Freelancer’s Journey
