The marketing advice that keeps you from chasing the wrong thing.

Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.

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Will ChatGPT Recommend Your Business?
Lisa Oates Lisa Oates

Will ChatGPT Recommend Your Business?

Wondering if ChatGPT would ever recommend your business? I rebuilt a client’s site to find out, and I’m sharing the real numbers here plus tips of what you can try yourself this week.

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Owned, Earned, & Paid Media
Lisa Oates Lisa Oates

Owned, Earned, & Paid Media

Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.

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I love brand design. ✨ A whole design system comes together and lasts for years to come. It gets integrated into every part of the business so beautifully! But I often see marketers get paralyzed or stuck with the use of their brand elements. Like
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Google just redesigned search in a way it hasn't in over 25 years. For reference, I was still a teenager, the internet was still new, and social media and smart phones didn’t exist yet… 25 years is a long time ago. AI Mode now synthes
Before you book the designer, read this first. 👀 A brand refresh takes three phases of hard work. 1️⃣ Before a refresh, your brand feels like a costume you've outgrown. The colors are fine. The logo is fine. But every time you hand someone your ca