Close-up of a circular text design with the words 'NORTHWESTERN' and 'HURRICANE' written in light pink on a black background.
Close-up of the word 'NW' written in pink cursive font.

The marketing advice that keeps you from chasing the wrong thing.

Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.

Topic
Funnel Stage
Loading Field Guides…
All Field Guides

— from newest to oldest

Access More Free Resources
Tools For Your Business

Lately in the Feed

You have permission to stop with all the marketing tactics. 🫰 I had a client last year who had spent almost a decade in business doing good work. Her customers loved her. But her marketing setup had been built one trend at a time, so keeping it all
Your marketing finally started working? Awesome! You are probably seeing more inquiries come in and your calendar filling up. And somehow, everything feels harder instead of easier. I see this all the time with businesses who are reaching their nex
Nobody's website was designed with a robot reader in mind... until now. AI answer engines are quietly becoming a front door to your business, and they're a lot picker than Google ever was. 🧐 These AI answer engines aren't skimming for vibes or key
How's your marketing doing? 🫤 ... That's actually the wrong question to be asking. The right one: "What does the path for our paying customers look like right now?" Having clarity on this will equip you with dangerous ammunition to repli
In a previous job, we had a sign in the office quoting Remember the Titans: "Clear eyes. Full heart. Can't lose!" I think about that when any planning season rolls around because when you have a clear vision and can think intentionally abo