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The marketing advice that keeps you from chasing the wrong thing.

Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.

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Tighten Your Brand Messaging This Fall
Lisa Oates Lisa Oates

Tighten Your Brand Messaging This Fall

Your logo is fine. So are your colors. It’s the words that have quietly gotten away from you. Here’s how to bring them back into focus before the season gets away from you, too.

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You have permission to stop with all the marketing tactics. 🫰 I had a client last year who had spent almost a decade in business doing good work. Her customers loved her. But her marketing setup had been built one trend at a time, so keeping it all
Your marketing finally started working? Awesome! You are probably seeing more inquiries come in and your calendar filling up. And somehow, everything feels harder instead of easier. I see this all the time with businesses who are reaching their nex
Nobody's website was designed with a robot reader in mind... until now. AI answer engines are quietly becoming a front door to your business, and they're a lot picker than Google ever was. 🧐 These AI answer engines aren't skimming for vibes or key
How's your marketing doing? 🫤 ... That's actually the wrong question to be asking. The right one: "What does the path for our paying customers look like right now?" Having clarity on this will equip you with dangerous ammunition to repli