Marketing Field Guides
Quick and painless lessons from an expert in the field to improve your marketing & design IQ.
How to Build a Realistic Marketing Plan That Survives Real Life
A capacity-aware marketing plan is a realistic marketing plan built around what you can actually execute. It starts with an honest audit of your time, energy, and predictable interruptions before a single content idea is added to the calendar. The result is a plan with a defined floor (what always happens), a standard pace (what normally happens), and a sprint window (what happens when conditions allow), so marketing continues at some level regardless of what else is going on in the business.
A Freelancer’s Journey
