Marketing Field Guides

Quick and painless lessons from an expert in the field to improve your marketing & design IQ.

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Your Marketing Doesn’t Have to Feel Like “The Chase”
Lisa Oates Lisa Oates

Your Marketing Doesn’t Have to Feel Like “The Chase”

Optimizing for calm means building marketing that is intentional, structured, and purposeful. Instead of chasing trends or posting randomly, calm marketing focuses on clear goals, connected campaigns, and measurable results that build trust and momentum over time.

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How Much Data Are You Really Giving Away Online?
Lisa Oates Lisa Oates

How Much Data Are You Really Giving Away Online?

You give away more data online than you realize… cookies and pixels, social media behavior, and “quick login” permissions. This blog explains what companies collect, how tracking actually works, and how small businesses can protect themselves and their customers while still using data ethically in their marketing.

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A Freelancer’s Journey

If you’re feeling behind in your marketing, chances are the problem isn’t effort. It’s focus. 🎯 If you're anything like me, you don’t need more ideas. You’re already swimming in them. What you really need is permissi
Marketing teams are abuzz. 🐝 The new year has begun! It's ripe with opportunity! But how will we do it all this year?! Instead of doing EVERYTHING, slow down. Let's think about the year calmly, with intention. There is a better way to plan your y
I remember the moment I realized all the marketing I was doing was wrong. I was managing a marketing team of smart people. We were posting regularly. We were creating content. We were “showing up.” And yet… results were flat. It w
✨ 2025 ✨ Am I too late to the game in posting a recap? 🫣 It’s been a wild end-of-year with new projects, new clients, and a cool volunteer opportunity. So I took a holiday break and am just now back in my spinny office chair catching up. 2
I had the honor of visiting my son's class this morning to talk about promo videos! 🎬 These bright middle schoolers are creating promotional videos to encourage people to visit their newly innovated planets. This project is so cool because it invol
I've been living in a remodel of our 150-year-old house since May. Yes, May. Yes, that was six months ago. And yes, I'm still surviving. But it's not all bad, because it makes me grateful for more of the little things of life + I get to dream and be
Gold Squiggle - Northwest Creative
Purple Squiggle - Northwest Creative