Marketing Field Guides

Quick and painless lessons from an expert in the field to improve your marketing & design IQ.

Lisa Oates 7/30/26 Lisa Oates 7/30/26

Why Your Marketing Isn’t Working (Even Though You're Doing Everything Right)

Sometimes the problem isn't that you're not doing enough. It's that all that doing has nowhere to go. This one's about the plan that stalled, the sales dip that followed, and the honest question behind why is my marketing not working even when you're clearly trying: are you steering, or just staying busy?

Lisa Oates 1/29/26 Lisa Oates 1/29/26

How To Decide Which Marketing Trends To Ignore

Anti-trend marketing is a strategic approach that prioritizes discernment over hype. Instead of chasing every new trend, evaluate what aligns with real business goals, your team’s capacity, and long-term value. Ignore the rest.

Lisa Oates 1/14/26 Lisa Oates 1/14/26

How to Choose Marketing Priorities Without Chasing Every Idea

What are marketing priorities? Marketing priorities are the limited number of strategic outcomes marketing is responsible for achieving. They help leaders focus effort, align messaging, and avoid chasing tactics that don’t support business goals. This field guide walks you through how to prioritize with restraint.

Lisa Oates 1/5/26 Lisa Oates 1/5/26

Why Campaigns Changed Everything for My Marketing (and Why They Might for Yours Too)

A marketing campaign is a focused, time-bound effort designed to move a business from Point A to Point B. Unlike random content, campaigns align messaging, channels, and goals, making marketing clearer, more effective, and easier to measure.