The marketing advice that keeps you from chasing the wrong thing.
Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.
All Field Guides— from newest to oldest
How to Run Fewer Campaigns with Better Results
A successful marketing campaign focuses on one clear objective, a consistent message, and sustained execution over time. Instead of launching multiple campaigns, businesses should prioritize repetition over novelty, align campaigns with existing momentum, and track performance using meaningful metrics like qualified inquiries and conversion rates. Focused campaigns work best when supported by a strong marketing foundation and clear follow-through.
When Marketing Campaigns Help & When They Hurt
A business should use marketing campaigns when its messaging is clear, audience is defined, and core marketing systems are already working. Campaigns are most effective for supporting specific initiatives, such as product launches, seasonal opportunities, or new market expansion. Rather than fixing foundational issues, campaigns act as accelerators, amplifying what is already working and creating focused momentum over a defined period.
Why Campaigns Changed Everything for My Marketing (and Why They Might for Yours Too)
A marketing campaign is a focused, time-bound effort designed to move a business from Point A to Point B. Unlike random content, campaigns align messaging, channels, and goals, making marketing clearer, more effective, and easier to measure.
An Unforgettable Week in Wichita: Marketing, Stewardship, and a Whole New Perspective
What can a trip to a maximum-security prison teach you about marketing? During my visit to Wichita to meet my client Enterprise Stewardship, I toured Seat King — a manufacturing company employing inmates while holding 70% of the market share for zero-turn lawn mower seats. The experience was a powerful reminder that great marketing isn’t about algorithms or trends. It’s about alignment: between purpose, values, and the story your business tells.
Lately in the Feed
