The marketing advice that keeps you from chasing the wrong thing.
Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.
All Field Guides— from newest to oldest
How To Track AI Search Visibility With Tools You Already Have
Are you getting mentioned in AI search results? Here’s the free monthly method I use to track AI search visibility and how to use the log that keeps it simple.
Marketing Decision Fatigue is Real — Here's the Framework That Got My Team Through It
I knew nothing about NASCAR when I signed on to executive produce an award-winning documentary about pit crews. Two years and a thousand daily decisions later, I learned something that had nothing to do with racing: you cannot carry marketing decision fatigue alone. Here's the framework that got my team (and me) through it.
How to Build a Solid Marketing Strategy
A solid marketing strategy starts with purpose, not platforms. Define why your business exists, who you’re serving, and what message connects you to your audience. Then, focus on the channels that matter most, build systems to stay consistent, and measure your results regularly. A clear, intentional strategy brings direction, consistency, and measurable growth to your marketing efforts.
What You Don’t See in Marketing: Understanding the Dark Funnel
The dark funnel refers to the unseen parts of your customer’s journey that analytics can’t track. For small businesses, understanding the dark funnel means focusing less on vanity metrics and more on authentic connections, trust-building content, and consistent visibility across multiple touch points.
SEO, AEO, and GEO: What Small Businesses Need to Know About the Future of Search
What’s the difference between SEO, AEO, and GEO? SEO helps your business rank on search engines like Google. AEO gets your content featured as direct answers in AI and voice searches. GEO ensures your brand appears in AI-generated summaries and recommendations. Together, they future-proof your visibility across every kind of search. Here’s what you need to know (and do) about it.
How to Build Brand Awareness Without Relying on Social Media
Small businesses can grow visibility without relying on social media by showing up in their local community, forming partnerships with complementary businesses, building and engaging an email list, pursuing PR opportunities like podcasts or media features, activating word-of-mouth through referrals, and optimizing their website to attract and convert visitors. These strategies are timeless, practical, and put business owners back in control of their marketing.
Choosing The Right Marketing Channels For Your Audience
Crash Course on Marketing Channels. How do you choose the right one for your audience? This is a quick and easy lesson on Marketing Channels 101.
How to Create an Editorial Calendar
Crash Course on Editorial Calendars. What are they and how do you create one? This is a quick and easy lesson on Editorial Calendars 101.
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