Marketing Field Guides

Quick and painless lessons from an expert in the field to improve your marketing & design IQ.

Lisa Oates 4/18/24 Lisa Oates 4/18/24

Owned, Earned, & Paid Media

Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.

Lisa Oates 3/6/24 Lisa Oates 3/6/24

Choosing The Right Marketing Channels For Your Audience

Crash Course on Marketing Channels. How do you choose the right one for your audience? This is a quick and easy lesson on Marketing Channels 101.

Lisa Oates 8/28/23 Lisa Oates 8/28/23

How to Create an Editorial Calendar

Crash Course on Editorial Calendars. What are they and how do you create one? This is a quick and easy lesson on Editorial Calendars 101.

Lisa Oates 6/1/23 Lisa Oates 6/1/23

The Marketing Funnel

Crash Course on the Marketing Funnel. What is the marketing funnel and how does it work with a marketing strategy? This is a quick and easy lesson on the Marketing Funnel 101.

Lisa Oates 3/11/19 Lisa Oates 3/11/19

What is Marketing?

Crash Course on Marketing. What is marketing and why does it matter? This is a quick and easy lesson on Marketing 101.

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A Freelancer’s Journey

Google rolled out what it's calling the biggest redesign of search in 25+ years, and the marketing internet immediately did what the marketing internet always does — set its hair on fire and started selling a fix. 🤦&zwj;♀️

Please don't panic.

Google just redesigned search in a way it hasn't in over 25 years.

For reference, I was still a teenager, the internet was still new, and social media and smart phones didn’t exist yet… 25 years is a long time ago.

AI Mode now synthes