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The marketing advice that keeps you from chasing the wrong thing.

Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.

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Lisa Oates Lisa Oates

Owned, Earned, & Paid Media

Crash Course on Owned, Earned, & Paid Media. What’s the difference and why do they matter? This is a quick and easy lesson on Marketing Outlets 101.

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Lisa Oates Lisa Oates

The Marketing Funnel

Crash Course on the Marketing Funnel. What is the marketing funnel and how does it work with a marketing strategy? This is a quick and easy lesson on the Marketing Funnel 101.

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Lisa Oates Lisa Oates

What is Marketing?

Crash Course on Marketing. What is marketing and why does it matter? This is a quick and easy lesson on Marketing 101.

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Lately in the Feed

Y'all, I really did almost spill my coffee on this one. ☕️ Page 6 of a client's 2-Day Marketing Audit, the Pain Points section, said their pipeline was almost entirely referral-dependent. That sounds like a compliment (people love you enough to send
Google showed my website 10,700 times since September, with only 19 clicks. 😅 It's true... I checked on it this morning. To me, that's actually a win, because in the new era of search, being seen isn't the same as being chosen. Where I'm winning i
I'm naturally a future thinker, not a look-backer. Because of this, I need to deliberately take stock of what's currently happening with my marketing efforts. It gives me data, facts, and time to pause and consider what is working and what isn't. T
This summer I finished my contract with Enterprise Stewardship after working with them on retainer for nearly two years. Mark Beebe was so kind to send me this review! My clients truly are the best. 🥰 Here's a bit of the backstory... Last October,
You have permission to stop with all the marketing tactics. 🫰 I had a client last year who had spent almost a decade in business doing good work. Her customers loved her. But her marketing setup had been built one trend at a time, so keeping it all