Marketing Field Guides
Quick and painless lessons from an expert in the field to improve your marketing & design IQ.
How to Build a Realistic Marketing Plan That Survives Real Life
A capacity-aware marketing plan is a realistic marketing plan built around what you can actually execute. It starts with an honest audit of your time, energy, and predictable interruptions before a single content idea is added to the calendar. The result is a plan with a defined floor (what always happens), a standard pace (what normally happens), and a sprint window (what happens when conditions allow), so marketing continues at some level regardless of what else is going on in the business.
How Google Search is Changing & What Marketers Need to Do in the Next 90 Days
How is Google search changing in 2026?
Google search is changing because of AI Overviews and AI Mode, a redesigned experience that synthesizes answers directly on the results page rather than returning a list of links. To stay visible, marketers should structure content to lead with direct answers, build brand presence across the web through mentions and earned media, and focus on genuine expertise over keyword-optimized content. Ranking on page one still matters, but it no longer guarantees your content will appear in the AI-generated answer your audience sees.
Posting Frequency Isn’t The Move
What does consistency in marketing mean?
Consistency in marketing means your audience hears the same core message every time they encounter your brand — across platforms, over time, and regardless of format. It is not a posting schedule. A brand that publishes three times a week with a clear, coherent message will outperform one that posts daily with no discernible throughline. True consistency is message conviction, not content volume.
Why Campaigns Changed Everything for My Marketing (and Why They Might for Yours Too)
A marketing campaign is a focused, time-bound effort designed to move a business from Point A to Point B. Unlike random content, campaigns align messaging, channels, and goals, making marketing clearer, more effective, and easier to measure.
How to Create an Editorial Calendar
Crash Course on Editorial Calendars. What are they and how do you create one? This is a quick and easy lesson on Editorial Calendars 101.
A Freelancer’s Journey
