Marketing Field Guides

Quick and painless lessons from an expert in the field to improve your marketing & design IQ.

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What Prospects Need to See Before They Reach Out
Lisa Oates Lisa Oates

What Prospects Need to See Before They Reach Out

Buyer confidence is the difference between interest and action. Before prospects reach out, they evaluate trust signals such as clear positioning, transparent process, human proof, and authentic messaging. When brands reduce uncertainty and decision friction, sales conversations become easier and growth becomes more predictable.

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A Freelancer’s Journey

If your marketing campaign flopped, it's likely because your foundations were unsteady. I've watched this pattern play out more times than I can count. A business feels stuck, growth has plateaued, and leads are inconsistent. So the answer becomes,
We branded a fake coffee shop and now I want it to be real. So that's where I'm at. ☕ My daughter had a school project: create a brand identity for a fictional business. The brief was vintage & cozy, the vibe was specialty coffee meets cool me
The world is changing faster than most of us can process. 😵‍💫 It's a little dizzying, and I think it's worth talking about honestly. I recently watched @amywebbfuturist's 2026 Tech Trend Report session from @SXSW (link in bio — it's wort
Your attribution model isn't broken. It's just telling you a very tidy version of a very messy story. 🌿 No customer journey is linear anymore. But most attribution models still act like it is, handing all the credit to the last thing that happened
I've been thinking about this a lot lately. 🤔 Every time I step off a client call, I think about how thankful I am to have had experience and skill built in my various roles over the years. Without it, my work would be trash garbage! So, I'm shari
$5M in 5 Years. That's what @brcsbears is campaigning for. It's a big ask for a deeply meaningful cause, and I was honored to design the key art for this effort. Our local community has already shown up in a big way to support Blue Ridge Christian S
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