The marketing advice that keeps you from chasing the wrong thing.
Practical marketing strategy, minus everyone else’s hot takes. Field Guides for business owners who’d rather grow with intention.
All Field Guides— from newest to oldest
Marketing Decision Fatigue is Real — Here's the Framework That Got My Team Through It
I knew nothing about NASCAR when I signed on to executive produce an award-winning documentary about pit crews. Two years and a thousand daily decisions later, I learned something that had nothing to do with racing: you cannot carry marketing decision fatigue alone. Here's the framework that got my team (and me) through it.
An Unforgettable Week in Wichita: Marketing, Stewardship, and a Whole New Perspective
What can a trip to a maximum-security prison teach you about marketing? During my visit to Wichita to meet my client Enterprise Stewardship, I toured Seat King — a manufacturing company employing inmates while holding 70% of the market share for zero-turn lawn mower seats. The experience was a powerful reminder that great marketing isn’t about algorithms or trends. It’s about alignment: between purpose, values, and the story your business tells.
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