Marketing Crash Course Library
Quick and painless lessons to improve your marketing & design IQ.
How to Build a Solid Marketing Strategy
A solid marketing strategy starts with purpose, not platforms. Define why your business exists, who you’re serving, and what message connects you to your audience. Then, focus on the channels that matter most, build systems to stay consistent, and measure your results regularly. A clear, intentional strategy brings direction, consistency, and measurable growth to your marketing efforts.
What You Don’t See in Marketing: Understanding the Dark Funnel
The dark funnel refers to the unseen parts of your customer’s journey that analytics can’t track. For small businesses, understanding the dark funnel means focusing less on vanity metrics and more on authentic connections, trust-building content, and consistent visibility across multiple touch points.
SEO, AEO, and GEO: What Small Businesses Need to Know About the Future of Search
What’s the difference between SEO, AEO, and GEO? SEO helps your business rank on search engines like Google. AEO gets your content featured as direct answers in AI and voice searches. GEO ensures your brand appears in AI-generated summaries and recommendations. Together, they future-proof your visibility across every kind of search. Here’s what you need to know (and do) about it.
An Unforgettable Week in Wichita: Marketing, Stewardship, and a Whole New Perspective
What can a trip to a maximum-security prison teach you about marketing? During my visit to Wichita to meet my client Enterprise Stewardship, I toured Seat King — a manufacturing company employing inmates while holding 70% of the market share for zero-turn lawn mower seats. The experience was a powerful reminder that great marketing isn’t about algorithms or trends. It’s about alignment: between purpose, values, and the story your business tells.
A Freelancer’s Journey
