Looker Studio pulls data in from multiple sources and displays it visually in an interactive dashboard. It can help you see trends in your marketing data and website traffic, and you can share it with key stakeholders who need access to the information. I’ve put together a helpful guide for setting it up and customizing it for your unique business needs. When you’re done, you’ll be all set to keep an eye on your marketing performance with ease and make wise, informed decisions.

Part 3 of The Practical Tracking Toolkit for Small Business Owners

Google Tag Manager (GTM) is a powerful tool in your marketing tool belt. It can help you track micro-moments that visitors take on your website, like specific button clicks and lead magnet downloads, without touching one piece of code. I’ve put together a helpful guide for setting it up and customizing it for your unique business needs. When you’re done, you’ll be all set to send conversion metrics to GA4.

Part 2 of The Practical Tracking Toolkit for Small Business Owners

Google Analytics (GA4) is an important tool in your marketing tool belt. It can feel a little like the upside-down, so I’ve put together a super practical guide for setting it up and customizing it for your unique business needs. When you’re done, you’ll be all set to track where your traffic is coming from, how visitors are engaging with your site, what is causing conversions, and more.

Part 1 of The Practical Tracking Toolkit for Small Business Owners