Marketing Crash Course Library

Quick and painless lessons to improve your marketing & design IQ.

An Unforgettable Week in Wichita: Marketing, Stewardship, and a Whole New Perspective
Lisa Oates Lisa Oates

An Unforgettable Week in Wichita: Marketing, Stewardship, and a Whole New Perspective

What can a trip to a maximum-security prison teach you about marketing? During my visit to Wichita to meet my client Enterprise Stewardship, I toured Seat King — a manufacturing company employing inmates while holding 70% of the market share for zero-turn lawn mower seats. The experience was a powerful reminder that great marketing isn’t about algorithms or trends. It’s about alignment: between purpose, values, and the story your business tells.

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Last week, I walked into a maximum-security prison… for work. 😵 And no, that’s not the kind of marketing meeting I’m used to. But it ended up being one of the most inspiring experiences of my career. I flew out to Wichita, Kansa
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Gold Squiggle - Northwest Creative
Purple Squiggle - Northwest Creative