5 Ways to Boost Your Google Ranking

Pour some Google juice on your website and watch it move up in search results.

5 Ways To Boost Your Google Ranking - Marketing Crash Course - Northwest Creative

How good is your Google Juice?? Unless you are regularly monitoring and adjusting your SEO (search engine optimization), it's likely you have a major opportunity to boost your Google ranking. It is essential for increasing visibility and driving traffic to your website. Let's get right to it!

Here Are 5 Practical Ways To Improve Your Website Ranking:

1: Optimize for Keywords

Research & Selection: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords with high search volume and low competition.

On-Page Optimization: Incorporate these keywords naturally into your page titles, headings, meta descriptions, and content. Avoid keyword stuffing, as it can lead to penalties.

2: Create High-Quality Content

Informative & Engaging: Focus on producing content that answers users' questions, provides value, and keeps them engaged.

Regular Updates: Keep your content fresh by regularly updating old posts and adding new content that reflects current trends and user needs.

Long-Form Content: Longer, in-depth articles tend to perform better in search rankings.

3: Improve Page Load Speed

Use Tools: Utilize tools like Google PageSpeed Insights to identify areas where your website can be optimized for faster loading times.

Optimize Images & Code: Compress images (I like using ImageOptim for this), minify CSS and JavaScript, and leverage browser caching to enhance speed.

Mobile Optimization: Ensure your website is fully responsive and performs well on mobile devices. On any webpage, right-click and choose Inspect. From here, you'll be able to view your site in a variety of sizes.

4: Build Quality Backlinks

Guest Posting: Write guest posts for credible sites in your industry, including a link back to your own site.

Earn Links: Create content that is link-worthy, such as original research, infographics, or comprehensive guides, to attract backlinks naturally.

Outreach: Reach out to industry influencers and bloggers to promote your content and ask them to link to your site.

5: Enhance User Experience (UX)

Easy Navigation: Ensure your site is easy to navigate with a clear structure, intuitive menus, and a logical flow of information. Navigate your own site as if you were a customer. Does it make sense?

Reduce Bounce Rate: Engage users with high-quality content, internal links (links to other pages on your site), clear calls to action, and a visually appealing design to keep them on your site longer.

Mobile-Friendly Design: Everyone searches on their phones, so make sure your website is mobile-friendly and provides a seamless experience across all devices.

Here’s the point.

You can't just launch a website and leave it alone. You need to monitor and adjust your SEO. Implementing the strategies above consistently will give you better Google Juice over time, leading to increased traffic and higher visibility for your site. I recommend starting with an hour a day, but even an hour a week is better than none.

Need help with SEO? Let’s chat. I’ve got access to premium tools that I can use to optimize your site for you, and you don’t have to lift a finger. 😎


Need help getting started with marketing?

… or just don’t want to do it yourself?

Lisa Oates

I build intentional marketing strategies and design for brands driven by purposeful work. Fueled by coffee, dreaming, and a whole lot of fun!

http://www.northwestcreative.co
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